Marketing Content & Communications Manager · Strategic Leadership Team

Mateo
Saldarriaga

I build brands with purpose and back it with boardroom-level strategy.

Marketing leader with over 10 years of experience across in-house leadership and freelance consulting. I sit on the Strategic Leadership Team at Ultigroup NZ with direct exposure to the CEO and CFO, combining brand strategy, digital marketing and commercial thinking.

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Portrait of Mateo Saldarriaga, Marketing Content & Communications Manager

Based in Auckland, New Zealand ·

Scroll for the highlights2026

What I'm accountable for.

Highlights

0+

Years in marketing

In-house leadership and freelance consulting

Board

Strategy presented to CEO & Board

Marketing strategy taken directly to the top table

SLT

Strategic Leadership Team seat

Ultigroup NZ — direct exposure to the CEO and CFO

End-to-end

Client projects delivered

Website, brand and commercial documentation for small businesses

Masters

Postgraduate qualification

Applied Management (Marketing), completed while working full-time

Over 10 years of building brands.

Career

Now

01

Ultigroup NZ

Marketing Content & Communications ManagerCurrent

Sit on the Strategic Leadership Team with direct access to the CEO and CFO, connecting commercial priorities to the marketing, campaign and content agenda.

  • Led the brand and digital launch of UltiCare, a new preventative maintenance service line — 40+ closed deals within the first 3 months, extended to 474 serviced assets across the customer base
  • Achieved #1 AEO ranking across AI search platforms (ChatGPT, Gemini, Perplexity) for core product topics, reaching ~40% AI visibility
  • Grew marketing output ~19% year over year; established organic search as the company's largest measurable inbound acquisition channel
  • Built full-funnel B2B campaign infrastructure from scratch (landing pages, lead capture, nurture sequences) where none existed before
  • Led a multi-channel B2B campaign achieving a 24.11% email open rate and 2,500+ social impressions
  • Manages a six-figure annual marketing budget
  • Grew company LinkedIn to 2,500+ followers and launched employee advocacy across additional team profiles
  • Built and presented board-level marketing strategy linking commercial priorities to campaign and content direction

Also

02

Freelance / Independent

Digital Marketing ConsultantOngoing — alongside full-time role

Deliver end-to-end digital marketing projects for small business clients across retail, wholesale and hospitality.

  • Website builds from brief to launch, including structure, copy and brand application
  • Brand and social content systems clients can keep running after handover
  • Commercial and legal documentation — Terms of Service, Return Policies and related customer-facing docs

Two projects worth talking through.

Case studies

The play

Rebranded and launched the service as UltiCare, then built the full-funnel B2B campaign from scratch — landing pages, lead capture and nurture sequences where none existed before.

The outcome

40+ closed deals within the first 3 months, extended to 474 serviced assets across the customer base, alongside a #1 AEO ranking on core product topics across AI search platforms.

474

Detail

  • —40+ closed deals in the first 3 months of launch
  • —Extended to 474 serviced assets across the customer base
  • —#1 AEO ranking on core product topics across ChatGPT, Gemini and Perplexity (~40% AI visibility)
  • —Full-funnel campaign infrastructure built from scratch: landing pages, lead capture, nurture sequences
  • —Supporting the launch, marketing strategy was presented directly to the CEO, CFO and Board as part of the Strategic Leadership Team

Content I’ve put on screen.

Video work

Brand campaign feature

Long-form video content produced and directed end to end.

YouTube

Campaign story piece

Narrative-led video built to carry the brand message.

YouTube

Short-form social content

Vertical content produced for social audience growth.

TikTok

Short-form social content

Vertical content produced for social audience growth.

TikTok

What I bring on day one.

Skills & toolkit

Strategy & Leadership

  • ·Brand strategy
  • ·Marketing strategy development
  • ·Stakeholder & board communication
  • ·Commercial thinking

Campaigns & Content

  • ·Campaign planning
  • ·Content strategy
  • ·Brand storytelling
  • ·Social content direction

Digital Marketing

  • ·AEO & SEO
  • ·SEM / paid search
  • ·Social media
  • ·Email marketing
  • ·Website builds

Consulting & Commercial

  • ·Freelance client management
  • ·End-to-end project delivery
  • ·Commercial & legal documentation drafting
  • ·Terms of Service & policy writing
Brand strategyCampaign planningSEOSEMSocial mediaEmail marketingContent strategyBoard & stakeholder communicationClient managementCommercial documentation

Still building the thinking.

Education

Completed December 2025

Master of Applied Management (Marketing)

SIT / Te Pūkenga

Commencing November 2026

MBA

Auckland University of Technology (AUT)

Contact

Let's talk about
the role you're hiring for.

Hiring for a marketing manager, head of marketing or CMO-track role? Reach me directly by email or on LinkedIn and I'll reply with how I'd approach the first 90 days.

matesaldao@hotmail.com022 363 20 22linkedin.com/in/mateosaldarriaga