Mateo Saldarriaga
Marketing Content & Communications Manager · Strategic Leadership Team
Marketing leader with over 10 years of experience across in-house leadership and freelance consulting. I sit on the Strategic Leadership Team at Ultigroup NZ with direct exposure to the CEO and CFO, combining brand strategy, digital marketing and commercial thinking.
matesaldao@hotmail.com · https://www.linkedin.com/in/mateosaldarriaga/ · Based in Auckland, New Zealand ·
Highlights
10+
Years in marketing
In-house leadership and freelance consulting
Board
Strategy presented to CEO & Board
Marketing strategy taken directly to the top table
SLT
Strategic Leadership Team seat
Ultigroup NZ — direct exposure to the CEO and CFO
End-to-end
Client projects delivered
Website, brand and commercial documentation for small businesses
Masters
Postgraduate qualification
Applied Management (Marketing), completed while working full-time
Experience
Marketing Content & Communications Manager · Ultigroup NZ
Current
- Led the brand and digital launch of UltiCare, a new preventative maintenance service line — 40+ closed deals within the first 3 months, extended to 474 serviced assets across the customer base
- Achieved #1 AEO ranking across AI search platforms (ChatGPT, Gemini, Perplexity) for core product topics, reaching ~40% AI visibility
- Grew marketing output ~19% year over year; established organic search as the company's largest measurable inbound acquisition channel
- Built full-funnel B2B campaign infrastructure from scratch (landing pages, lead capture, nurture sequences) where none existed before
- Led a multi-channel B2B campaign achieving a 24.11% email open rate and 2,500+ social impressions
- Manages a six-figure annual marketing budget
- Grew company LinkedIn to 2,500+ followers and launched employee advocacy across additional team profiles
- Built and presented board-level marketing strategy linking commercial priorities to campaign and content direction
Digital Marketing Consultant · Freelance / Independent
Ongoing — alongside full-time role
- Website builds from brief to launch, including structure, copy and brand application
- Brand and social content systems clients can keep running after handover
- Commercial and legal documentation — Terms of Service, Return Policies and related customer-facing docs
Selected projects
Launching UltiCare, a new preventative maintenance service line — Ultigroup NZ
Rebranded and launched the service as UltiCare, then built the full-funnel B2B campaign from scratch — landing pages, lead capture and nurture sequences where none existed before. 474 serviced assets from a launch with no prior brand.
End-to-end launch for a B2B wholesale distributor — B2B wholesale reptile distributor (freelance client)
Delivered the project end to end: built the website, applied a consistent brand and content approach, and drafted the commercial documentation — Terms of Service, Return Policy and related customer-facing terms. In progress site, brand and commercial docs delivered.
Skills
Strategy & Leadership
Brand strategy · Marketing strategy development · Stakeholder & board communication · Commercial thinking
Campaigns & Content
Campaign planning · Content strategy · Brand storytelling · Social content direction
Digital Marketing
AEO & SEO · SEM / paid search · Social media · Email marketing · Website builds
Consulting & Commercial
Freelance client management · End-to-end project delivery · Commercial & legal documentation drafting · Terms of Service & policy writing
Core areas: Brand strategy · Campaign planning · SEO · SEM · Social media · Email marketing · Content strategy · Board & stakeholder communication · Client management · Commercial documentation
Education
Master of Applied Management (Marketing) — SIT / Te Pūkenga
Completed December 2025
MBA — Auckland University of Technology (AUT)
Commencing November 2026